Overwhelmed by the Complexity of Options? This May Help
So many factors must be considered when assessing call tracking software. It’s easy to choose a solution that has a slick interface and a cheap price while ignoring all the crucial behind-the-scene details.
The following are the most important factors to focus on when deciding on call tracking software for your business:
Required Phone Number Coverage
Publishing unique numbers for your various campaigns is the point of call tracking. If you advertise globally, you have to make sure that your software lets you choose phone numbers (toll free/local) in the relevant country or countries.
Automatic Phone Number Generation
A good call tracker can dynamically generate numbers that you can use for your campaigns. As you can picture out, doing this manually is inefficient and highly prone to errors in analytics.
You can derive more meaningful insights from phone leads with your call tracker integrated with other tools that you already use. For example, gleaning glean insights from the browsing history of a website user is possible, if your call tracker is integrated with a web analytics tool.
Flexibility in Customization
How you intend to use your call tracker may be different from how other businesses do. For example, if you want a screen pop-up or any other unique action triggered every time a call comes in, you should be able to add that feature over your service provdier’s API.
Once you have installed a call tracking solution, all of your customer calls will now pass through the infrastructure of your service provider. Hence, it is a must that the solution guarantee high uptime and reliability. Otherwise, you will not only lose your leads but also your credibility among potential customers.
Recordings and Transcriptions and Transcriptions
Call recordings and transcriptions offer helpful information about your prospective customers and their needs, and this helps you improve your products and/or services in a more useful way. Call recordings also let you in on your sales representatives’ manner of handling calls, and you will be able to provide feedback as needed.
Your call tracking solution should cover you on all important analytics like caller location, call duration, call source, and so on – all in real time. In addition, you should be able to get insights from historical data, such as call volume patterns, repeat callers, etc. to help you improve your marketing strategy.
With all your incoming sales now coming in through your call tracker, make sure your solution offers affordable phone number and call minute rates. This is important because as you start scaling your campaigns, you may have to pay for so many phone numbers.
There are many call tracking solutions available today, so don’t think that you can only consider one prospect at a time. In fact, consider two or three and compare them so you can choose the best.